Abstract
Recently, value has been one of the important components of user experience (UX). Value that an individual can pursue has been widely studied in the field of social science, and some researchers in the field of marketing found that value may be connected to products. Agreeing to the linkage between value and products or services, this study intended to define what value is and distinguished life value from user value. Life value (e.g., happiness, freedom and equality) can be defined as desirable states of existence or modes of behavior. User value can be regarded as a subset of life value and an association with a certain product or service. In this study, user value elements of a smartphone were extracted from the list of life value elements through a case study using a longitudinal observation approach. The result of this study can provide insights to researchers probing user's value. Relevance to industryThis study proposed fifteen user value elements of a smartphone, including convenience, pleasure, beauty and friendship. Those elements can be used to investigate and understand how users are satisfied with their smartphones.
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