Abstract
In An Ecology of Communication: Cultural Formats of Control, David Altheide advances his life-long interest in how the media are central to strategic human interaction. Trained as a symbolic interactionist in the 1960s, when the inspirations were Blumer and Goffman and therefore the focus was on strategic face-to-face communication, Altheide nevertheless had the insight that interaction was becoming increasingly mediated by electronic technologies. Thus his Ph.D. thesis, subsequently published in the award-winning book, Creating Reality: How TV News Distorts Events, was concerned to understand how people construct reality for their own advantage through the use of television technology and news formats. In the present volume, Altheide puts his symbolic interaction position succinctly:
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