Abstract

Nowadays, User eXperience (UX) is one of the main concerns in developing innovative products. This research develops the way to define and exploit guidelines for interactive redesign of the UX of products. Because of their origin, these guidelines will encompass all UX characteristics reputed as meaningful like usefulness, subjective feelings, motivational aspects, emotions, etc.; moreover, the redesign suggestions offered by these guidelines, as well as the procedures to collect and analyse the data to define other guidelines and suggest the best ways to implement them, push different competencies (engineers, UX experts, psychologists, etc.) to work in synergy, just like an interactive design context requires.

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