Abstract
The 2024 Lok Sabha elections in India have been significantly impacted by the pervasive use of deepfake technology, raising critical concerns about its implications for democracy. This article delves into specific instances of deepfake utilization during the election, exploring their effects on voter behavior and broader democratic processes. It highlights how deepfakes have been employed to spread misinformation, manipulate voter perceptions, and discredit political opponents, thereby undermining trust in the electoral system. The response from regulatory bodies, including the Election Commission of India and the Indian Cyber Crime Coordination Center, is examined, showcasing efforts to mitigate these threats. Furthermore, the article discusses the urgent need for enhanced regulatory measures and public awareness to combat the growing menace of AI-driven misinformation. The findings underscore the profound challenges that deepfake technology poses to the integrity of democratic elections, emphasizing the necessity for collaborative strategies to protect democratic values in the digital age.
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