Abstract

The purpose of the article is to generalize and deepen the principles of media education (as a system-building basis for creating the theory and practice of media education) based on Yu. A. Urmantsev’s general systems theory. To achieve the goal, the following methodological tools are used: the philosophical principle of the unity of the world as the methodological basis of the research; the method of theoretical analysis of the problem field of the research; the general systems theory, which made it possible to generalize and deepen some principles of media education.
 In the article, the principles of the Concept of implementing media education in Ukraine were generalized and somewhat deepened, that is, they received a systemic meaning being based on certain meaningful elements of the general systems theory. This made it possible to carry out a systematic correlation of the principles of media education and some pedagogical phenomena on the basis of meaningful elements of the general systems theory.
 It is shown that the principles of media education, the elements of the model of a school as a social institution, and the elements of the model of a man as a subject of psychology are in system-correlation relations, which realizes the philosophical principle of the unity of the world and testifies to the fact that the procedure of systematic generalization of the principles of media education is adequate to the theoretical and methodological principles both the general systems theory, and the pedagogical teaching about the school as a social institution and about media education as its essential aspect.
 The table developed by the author "Systemic correlation of the principles of media education and some pedagogical phenomena being based on the meaningful elements of the general theory of systems" allows to deepen the formulation of such principle of media education as "aesthetic elevation in the context of media education".
 The task of systematic analysis and deepening each of the seven systemically presented principles of media education belongs to the promising areas of development of the principles of media education.

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