Deepening media convergence with 5G: The logic of sustainable development of China’s broadcasting network

Yan Huang

doi:10.17485/ijst/v14i5.2088

Abstract

Objectives: Based on the fact that 5G license issuance will greatly enhance the trend of ecological integration between China’s Broadcasting Network and other networks, this paper studies how to effectively extend the inherent tension of media convergence to construct the logic of sustainable development. Methods: By comparing and analyzing IPTV data of digital TV and telecom operators and OTT data of Internet companies in the field of broadcasting network in China, this paper puts China’s Broadcasting Network in the latest trends and frontier tendency to conduct rethinking, and put forward the suggestion that the sustainable development capacity of China’s Broadcast Network should be reshaped in the whole chain covering contents, platforms, technologies and terminals. Findings: The diversified combination of mobile communication technology and the iterative application of media convergence have broken the channel monopoly of China’s Broadcasting Network, bringing the obvious trend of mobile, video-based and high-definition information communication. Based on this, we can extend to the following imagination: the accelerating integration of China’s Broadcasting Network will, in turn, promote the deep integration of media, thus increasingly presenting a multi-dimensional mirror image of reshaping the future ecological landscape of China’s radio, film and television. Improvements: All such factors as the goal of being beyond the industry and realizing the goal of improving the efficiency of social public services, the systematic planning in the practical field of China’s Broadcasting Network to carry 5G license, and the accelerating superposition of ultra HD video technology and mobile interactive television network is pushing the internal logic of the future sustainable development of China’s Broadcasting Network to make constant adjustments. Keywords: Media convergence; China’s Broadcasting Network; ”One Network for the Whole Country”; sustainable development

Highlights

Backtracking from the general perspective of the political, economic and cultural logic, Cable TV (CATV), which started to be broadcast in the United States in 1949, has a history of 70 years
Since the state introduced the policy of “convergence of three networks”, respectively broadcast network, telecommunication network and Internet, three emerging industries represented by broadband network and video technology, respectively IPTV, an important broadband business of China Telecom, OTT, the fundamental platform of new internet audiovisual media, as well as video websites, has been comprehensively engaged from the perspectives of technology, channels, contents and terminals, which has officially broken the monopoly of cable TV in China
This paper focuses on this question: based on the trend that the accelerating 5G construction of China Broadcasting Network will greatly enhance the ecological integration of broadcasting network and other networks, how should we deepen the internal tension of media convergence and construct the logic of sustainable development, so as to form a new starting line for promoting the upgraded development of China’s Broadcasting Network?

Summary

Introduction

Backtracking from the general perspective of the political, economic and cultural logic, Cable TV (CATV), which started to be broadcast in the United States in 1949, has a history of 70 years. Since the state introduced the policy of “convergence of three networks”, respectively broadcast network, telecommunication network and Internet, three emerging industries represented by broadband network and video technology, respectively IPTV, an important broadband business of China Telecom, OTT, the fundamental platform of new internet audiovisual media, as well as video websites, has been comprehensively engaged from the perspectives of technology, channels, contents and terminals, which has officially broken the monopoly of cable TV in China. This paper focuses on this question: based on the trend that the accelerating 5G construction of China Broadcasting Network will greatly enhance the ecological integration of broadcasting network and other networks, how should we deepen the internal tension of media convergence and construct the logic of sustainable development, so as to form a new starting line for promoting the upgraded development of China’s Broadcasting Network?

Objectives

Methods

Findings

Conclusion