Deep Match to Rank Model for Personalized Click-Through Rate Prediction

Abstract

Click-through rate (CTR) prediction is a core task in the field of recommender system and many other applications. For CTR prediction model, personalization is the key to improve the performance and enhance the user experience. Recently, several models are proposed to extract user interest from user behavior data which reflects user's personalized preference implicitly. However, existing works in the field of CTR prediction mainly focus on user representation and pay less attention on representing the relevance between user and item, which directly measures the intensity of user's preference on target item. Motivated by this, we propose a novel model named Deep Match to Rank (DMR) which combines the thought of collaborative filtering in matching methods for the ranking task in CTR prediction. In DMR, we design User-to-Item Network and Item-to-Item Network to represent the relevance in two forms. In User-to-Item Network, we represent the relevance between user and item by inner product of the corresponding representation in the embedding space. Meanwhile, an auxiliary match network is presented to supervise the training and push larger inner product to represent higher relevance. In Item-to-Item Network, we first calculate the item-to-item similarities between user interacted items and target item by attention mechanism, and then sum up the similarities to obtain another form of user-to-item relevance. We conduct extensive experiments on both public and industrial datasets to validate the effectiveness of our model, which outperforms the state-of-art models significantly.