Deep Cross-Attention Network for Crowdfunding Success Prediction

Abstract

Crowdfunding creates opportunities for entrepre- neurs. It allows startup companies to reach a large audience for fundraising and bring their creative ideas to life. In this work, we are concerned with crowdfunding project success prediction problem, <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">i.e.</i> , to predict whether a project will successfully reach its funding goal by using its project profiles. This is important for startup companies to refine their project profiles and achieve their goals. Crowdfunding project success prediction is a typical classification problem but with a few critical challenges. On the one hand, with only coarse-grained project status as weak supervision, it is hard for a deep learning network to learn the relationship between project profiles and explain why it makes this prediction. On the other hand, on the project homepage, there are various modalities of description, including metadata, textual description, images, and videos. Among those, videos play an important role in the success of a crowdfunding project, however, were ignored in previous works, due to the difficulty in extracting useful semantic and authentic information from videos, especially for the crowdfunding project where information in different modalities are unaligned. To this end, we propose a novel framework called Deep Cross-Attention Network to learn and fuse information from introduction videos and textual descriptions of project profiles. More specifically, we develop a cross-attention block to align and represent mismatched textual description and untrimmed introduction videos and fuse the information from these two modalities, which effectively remedies the lack of supervised information caused by project status as weak supervision. More importantly, with our cross-attention mechanism, the model is able to interpret how it makes such predictions and show which keywords and keyframes it depends on. We conduct extensive experiments on two crowdfunding datasets (collected from Kickstarter and Indiegogo) and show that our method achieves superior performance over existing state-of-the-art baselines.