Abstract
The continuous development of communication technology at this stage has brought many opportunities for mobile terminal equipment. In marketing, the whole construction of system optimization needs to use relationship chain as its starting point to establish a complete data analysis system. At present, the continuous application and development of Internet technology has brought about major changes in its environment. “Big data” has become an important part of the development of the times and has a direct impact on marketing management companies. Because there are certain differences and particularities in the data, it is necessary to pay attention to the analysis, management, and storage of the economy in the construction of the system.
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