Abstract

AbstractThis investigation identifies, the cognitive impact and the emotional response that the image of destination produced in subjects immersed in virtual reality, by deconstructing the traditional image model in all its forms, the study focuses on tourist destinations characterized by Spanish historical, cultural, and architectural heritage. The cognitive and affective responses are analyzed using a measurement scale obtained from a questionnaire and the application of structural equations. The results show that the cognitive and emotional response caused by cultural heritage through virtual reality in individuals is positive.KeywordsVirtual realityHeritageTourist destination imageCognitive and emotional responses

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.