Abstract
The competitive superiority of a firm depends on its ability to develop innovative products and services. Consequently, firms continuously search for ways to improve their new product development (NPD) effectiveness such as higher new product quality and market success. One way to improve NPD effectiveness is to utilize information technology (IT) tools for product development efforts. However, there is limited empirical research examining the relationship between IT and NPD effectiveness. Therefore, this research investigates the effect of particular categories of IT tools in the discovery, development, and commercialization phases of the NPD process on new product performance. Specifically, drawing from media richness, task closure, knowledge-based theories and market knowledge competence literature as foundations, the authors argue that the use of various types of IT tools in all phases of the NPD process should have a positive effect on new product quality (NPQ), which in turn, positively influences a new product's market performance. Particular IT tool categories examined are: communication and collaboration (CC) tools, product development (PD) tools, project/information and knowledge management (PIKM) tools, and market research and analysis (MRA) tools. In this study, NPQ is viewed as the degree to which a new product is superior to both competitors' offerings as well as to other products the focal firm has developed in the past (Garvin 1984).
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