Abstract
ABSTRACT This article explores the extent to which Global North mHealth apps are designed for user empowerment and persuasion in the Global South healthcare context. Findings from a case study underscore the need for decolonizing digital technology to promote more inclusive and equitable access to the digital ecosystem. The article suggests that deploying rhetorically nuanced, justice-driven decolonial design approaches can help stamp out digital colonialism and build a just future by bridging the North-South divide.
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