Abstract

Can filmmaking as a form of intercultural communication serve as an apparatus for selfidentification and cultural opposition to established North/West knowledge pro- duction hubs? Based on extensive fieldwork in the Sierra Nevada and detailed analysis of the Arhucao films and their production and distribution strategies, this article explores the possibility of utilising film and audio-visual communication as a way to decolonise local knowledge. Following decades of persecutions, hostility, illtreatment and cultural violence, the work of Zhigoneshi (and, later, Yosokwi) communication col- lectives not only helped to nourish the cultural identity of the indigenous communities of Sierra Nevada de Santa Marta, but it also turned them into proud ambassadors of indigenous values on the international level. Prolific in their internal and external com- munication practices, they regained agency as full participants of intercultural dialogue, which focuses on the importance of the inclusion, diversity and dewesternisation of local knowledge. While acknowledging its own limitations and the author’s inevitable positionality, this article also reflects on further steps that the European and Western collaborators and institutions need to take to accomplish the vision of decolonisation. It concludes with acknowledging the work of the Arhuaco filmmakers and their allies in providing an invaluable contribution to strengthen this discussion and enable the shift towards a more all-embracing pattern of knowledge production and dissemina- tion based on quality and importance and less so on stereotypical preconceptions and geographical location.

Highlights

  • Can filmmaking as a form of intercultural communication serve as an apparatus for self-identification and cultural opposition to established North/which implies that the North (West) knowledge production hubs? Based on extensive fieldwork in the Sierra Nevada and detailed analysis of the Arhucao films and their production and distribution strategies, this article explores the possibility of utilising film and audio-visual communication as a way to decolonise local knowledge

  • > What is the principle behind the idea to decolonise local knowledge, and how might intercultural communication be seen as a possible way to achieve that? As the example of Zhigoneshi productions proves, a strong message communicated in the right contexts can become an embodiment of agency and intention to overcome the remains of colonial structures of oppression

  • It hopes to prove that this process has already happened, and the Arhuaco filmmaking from the Sierra Nevada de Santa Marta is a great example of that process

Read more

Summary

Agata Lulkowska**

Can filmmaking as a form of intercultural communication serve as an apparatus for self-identification and cultural opposition to established North/West knowledge production hubs? Based on extensive fieldwork in the Sierra Nevada and detailed analysis of the Arhucao films and their production and distribution strategies, this article explores the possibility of utilising film and audio-visual communication as a way to decolonise local knowledge. Hostility, ill-treatment and cultural violence, the work of Zhigoneshi (and, later, Yosokwi) communication collectives helped to nourish the cultural identity of the indigenous communities of Sierra Nevada de Santa Marta, but it turned them into proud ambassadors of indigenous values on the international level Prolific in their internal and external communication practices, they regained agency as full participants of intercultural dialogue, which focuses on the importance of the inclusion, diversity and de-westernisation of local knowledge. Com base em um extenso trabalho de campo na Sierra Nevada e uma análise detalhada dos filmes Arhuaco e de suas estratégias de produção e distribuição, este artigo explora a possibilidade de usar o cinema e a comunicação audiovisual como forma de descolonizar o conhecimento local.

Conceptualising intercultural communication as a decolonial tool
Decades of persecution and cultural violence
Communication as a tool for social change
Towards paradigm shift
Decolonising local knowledge
Challenges of representation
Dangers of Culture on Display
Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call