Abstract
This article explores decolonial fashion ethnography, focusing on the convergence of media and fashion in Angola and Brazil. Through fieldwork research, the article examines the production and circulation of fashion goods. The article emphasizes the need to decolonize the media and fashion industries, proposing the Antes de Ontem method for decolonial fashion ethnography. This method encourages a shift away from Eurocentric and binary thinking, promoting inclusivity and diversity in fashion research. The author emphasizes the coloniality of dress and the perpetuation of structural and cultural racism within the fashion industry. The article concludes by advocating for the integration of Afro-Brazilian fashion history and knowledge, challenging structural racism and Eurocentrism in the industry.
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