Abstract

In the paper, the author attempts to prove the urgency of rethinking the idea of decolonial identity in contemporary Ukrainian art. Adherents of Western theories of decolonialism and the indigenous movement expose the dark side of unified global public art, which regresses, ignoring the archetypal features of the traditions of mental and spiritual experience of ethnic groups. The conscious identity of the artistic vision associated with the empathic-transcendental worldview of the nation is evolving through aesthetic judgment, whereas, instead, the market art episteme of globalized contemporary experience, as a form of benchmarking borrowed from economics, harms national cultures and civilizational development, provoking substantial degradation and professional deskilling. To overcome the current crisis of cultural creation, artistic consciousness must distinguish regressive paradigms and resist the cultural-industrial strategies of global marketing of Eurocentrism, guaranteeing the diverse flourishing of national / regional cultures in a single family of civilizational polylogue.

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