Abstract
Venture Capitalists (VCs) base their investment decision on reliable criteria to predict future performance of start-ups. However, many studies have ignored potential discrepancies in relative importance of various decision criteria that might occur when focusing on a special industry or a particular investment stage and have not considered Knowledge Networks as an independent decision criterion of VCs. Results of an adaptive conjoint-analysis show that focusing on a special industry and investment stage leads to a different relative importance ratio of the decision criteria, and Knowledge Networks was found to be an additional decision criterion.
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