Decoding tourist experiences in the digital age: An introductory guide to conducting interviews in smart tourism research

Abstract

<p>This paper introduces a comprehensive interview guide aimed at enhancing smart tourism research. It discusses the integration of digital technology in tourism, highlighting the importance of understanding tourists’ experiences in this evolving landscape. By focusing on qualitative research through interviews, the study delves into tourists’ perceptions, attitudes, and behaviors toward technology in tourism. It underscores the necessity of a flexible and thorough interview guide for capturing the complexities of digital transformation in the tourism industry, providing valuable insights for improving smart tourism experiences. This research contributes to the academic discourse on smart tourism, offering a systematic approach to exploring technology’s impact on tourism and suggesting future research directions to enrich the field further.</p>