Abstract
The purpose of this study is to learn how Gen Z perceives the start-up ecosystem in India. Using an exploratory descriptive research approach, the study investigates the link between the constructs. The data for this study was gathered through standardized questionnaire and validated measures. The information was gathered via a Google form from mostly Bhopal City’s Gen Z. (Madhya Pradesh). The needed sample size for the investigation was calculated using Inverse Square Root Method. The study’s structural model was analyzed and the hypothesis was tested using SmartPLS software. The results of the study revealed that government initiatives are the most influencing factor in creating an ecosystem for start-ups, followed by finance. Family and peer pressure hardly contribute to creating an ecosystem for start-ups. The ecosystem for start-ups had the greatest direct influence on promoting start-ups followed by personal factors. Talking about indirect influence government initiatives topped the chart followed by finance.
Published Version
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