Abstract
Climate change has caused huge negative impacts on the ecosystem. Carbon tax policy is an important regulatory means to reduce carbon emissions and mitigate climate change. Based on the carbon tax policy, this study discusses a dual-channel supply chain consisting of one manufacturer, one online retailer, and one offline retailer. Considering retailers’ bidirectional fairness concerns, the optimal carbon emission reduction strategy and the optimal pricing strategy of centralized and decentralized decision-making are discussed under consumers’ channel preference, respectively. On this basis, a coordination contract is proposed to realize the Pareto improvement of the dual-channel supply chain. We find that dual-channel retailers’ profits and prices are negatively correlated with the horizontal fairness concern coefficient and positively correlated with the vertical fairness concern coefficient. The profit of the manufacturer, the carbon emission reduction, and the bargaining power of consumers are all positively correlated with the horizontal fairness concern coefficient and negatively correlated with the vertical fairness concern coefficient. Maintaining an appropriate service level can maximize the profits of enterprises and positively affect the development of enterprises. Through the coordination contract, the supply chain can be promoted to form a win-win mode of complementary advantages.
Highlights
Climate change has caused huge negative impacts on the ecosystem, such as frequent occurrences of extreme weather and mass extinctions, becoming one of the most urgent global challenges [1]. e main cause of climate change is excessive carbon emissions during human production
This paper studies the supply chain consisting of one manufacturer and two retailers. e contributions of this paper include following three points: (1) By studying the operating mechanism of the dualchannel supply chain, we provides references and suggestions for the manufacturer to set reasonable efforts to reduce carbon emissions
This paper constructs a dualchannel supply chain consisting of one manufacturer and two retailers from the perspective of game theory and behavior theory
Summary
Climate change has caused huge negative impacts on the ecosystem, such as frequent occurrences of extreme weather and mass extinctions, becoming one of the most urgent global challenges [1]. e main cause of climate change is excessive carbon emissions during human production. A large number of scholars have researched on supply chain with fairness concern, but they all focused on the fairness concern in profit distribution between the upper and lower levels of dyadic supply chain (i.e., the supply chain consists of two parties: a manufacturer and a retailer) In this case, previous studies failed to realize how the dual-channel strategies adopted by enterprises affect the fairness issues in supply chain coordination. Most of the existing researches focus on the impact of vertical fairness concern or carbon tax policy on the traditional single-channel supply chain. By constructing a dual-channel supply chain model consisting of one manufacturer, one online retailer, and one offline retailer, the optimal carbon emission reduction strategy and optimal pricing strategy are discussed, respectively. In the context of carbon tax policy and Internet economy, this paper studies enterprises how to promote the integration of channels’ advantages and how to achieve a balance between environmental friendliness and economic benefits
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