Abstract
Transportation is an important means to support daily activities and operations, be it private transportation or public transportation. This study will analyze the level of customer satisfaction as a public vehicle user, in this case the author utilizes data on customers who use and utilize the gojek application as a means of transportation, using a questionnaire data collection technique, the writer will determine client satisfaction levels using the variables Tangible, Reliability, Responsiveness, Assurance, Empathy. The analytical Data mining with the is a technique employed in this investigation. concept of the Algorithm C4.5 classification which can show the results of the highest Entrophy and gain values modeled as a decision tree with the aim that the results obtained can be a guide for gojek partners to service and increase customers. Considering the outcomes of the classicization It is demonstrated by the C4.5 algorithm that the accuracy achieves 75.33% where the factors that become the assessment of satisfaction are Tangible, Reliability.
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