Abstract
Batik Industry of Indonesia is one of the creative economies that is currently being increased. Batik is one of Indonesia’s cultural heritage that has been recognized by UNESCO, and it is interested in all levels of society. Lasem is one of the producers of Batik in Indonesia, which has coastal characteristics named Batik Tulis Lasem. Batik entrepreneurs in Lasem have a passion for developing their businesses. The main problem is when the entrepreneur does not have an information platform that can provide knowledge about business feasibility analysis. The purpose of this research is to build a decision support system that will help decision makers when developing their business. Using AHP Method, the result of this research is the criteria as a factor that influences the determination of Batik Tulis Lasem production. It states that the marketing criteria for product results are the main priority used as a determining factor. Then, it is analyzed based on the actors who play a role in product development efforts, investors, downstream industries, and financial institutions are the top priority. And it is seen based on the results of the analysis of product development goals, the main priority is to maximize profits. It is viewed based on alternative Batik products, Fabric occupies top priority.
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