Decision support system (DSS) for traffic prediction and building a dynamic internet community using Netnography technology in the city of Amman

Abstract

ABSTRACT Recently, the increasing rapid number of cars on the roads and the great demand for traffic prediction, because of the increase in traffic congestion, has posed a great challenge to governments’ economic development and social stability of most countries in the world. While many challenges are facing governments to solve traffic congestion and reduce car accidents and pollution, the objective of this study is to apply a dynamic approach for the Jordanian community to lessen traffic congestion on the roads in Amman by utilising social media, artificial intelligence efficiency methods, and decision support to lessen traffic issues in the capital city of Jordan. It also aims to communicate directly with social media users to cut down on the time and effort needed to make traffic predictions, which will help to relieve the congestion of areas and roads in Amman. To obtain the research aims, we handled a TRF2021JOR dataset related to traffic records in Amman city, collected from Amman Municipality for several years. Then, we applied the Netnography model, which was built using the data science concepts, to create an efficient model in Amman city for traffic prediction and time series based on selective features of previous congestion in city roads. The experiment results showed the accuracy preference for the proposed method in Amman city. Furthermore, the experiment tested the accuracy of results based on the machine learning methods using the KNIME Analytics Platform tool, one of the Artificial Intelligence (AI) methods used; the experiment results showed that the classifier SVM gives a low accuracy reached (89.9%). However, the accuracy using the decision tree classifier reached (90.59%), while the classifier random forest gives a high accuracy reached (93.16%).