Abstract

Facing a customer market with rising demands for cloud service dependability and security, trustworthiness evaluation techniques are becoming essential to cloud service selection. But these methods are out of the reach to most customers as they require considerable expertise. Additionally, since the cloud service evaluation is often a costly and time-consuming process, it is not practical to measure trustworthy attributes of all candidates for each customer. Many existing models cannot easily deal with cloud services which have very few historical records. In this paper, we propose a novel service selection approach in which the missing value prediction and the multi-attribute trustworthiness evaluation are commonly taken into account. By simply collecting limited historical records, the current approach is able to support the personalized trustworthy service selection. The experimental results also show that our approach performs much better than other competing ones with respect to the customer preference and expectation in trustworthiness assessment.

Highlights

  • Cloud computing has become the driver for innovation in the recent years, from startups (e.g. Dropbox, Instagram) to established enterprises (Samsung)

  • While many small and medium-sized enterprises (SMEs) and individual customers prefer to apply cloud services to build their business system or personal applications, they are often facing two major challenges at the selection time: (1) multiple cloud services are often available by different venders providing similar functional properties (i.e., ‘‘functionally-equivalent’’)

  • [29] Taking use of numerical distance to estimate the correlation between different services, Pearson correlation coefficient (PCC) has been successfully adopted for recommendation system evaluations

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Summary

Introduction

Cloud computing has become the driver for innovation in the recent years, from startups (e.g. Dropbox, Instagram) to established enterprises (Samsung) They are all using cloud computing to better serve their customers around the world [1]. Given the intricate interactions among QoS (Quality of Service) attributes, customer preferences and market dynamics that jointly influence the perceived quality of cloud services, developing a market-relevant analytical model is crucial to cloud service selection [16,17,18]. Due to their commercial value and the associated research challenges, many researchers and practitioners have studied the topics. Two types of service selection models are widely examined: evaluation-focused service selection models and prediction-focused service selection models

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