Abstract
The number of Fast-food restaurants increases dramatically in recent years due to the demands of customers. Almost every city holds McDonalds, Sunway, Burger King, Pizza Hut, and Starbucks. Except these super popular fast-food restaurants, there are still some local small fast-food restaurants. When facing all kinds of fast-food restaurants, how to choose an appropriate one for oneself becomes a problem. This article is gonging to apply Schiffmans decision rules based on Fast-food Restaurant, and help guide consumer to choose an appropriate fast-food restaurant for oneself.
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