Decision-Making Process Regarding the Use of Mobile Phones in Romania Taking into Consideration Sustainability and Circular Economy

Abstract

Nowadays, the use of smartphones has become essential for daily activities that have either a personal or professional purpose. A large number of resources is necessary for both the production and the use of these devices, which means that solutions in terms of sustainability are needed. The purpose of this research is to highlight the concept of sustainability when talking about smartphones, as well to underline the possibilities that exist for the consumers. This study examines the habits of young consumers in Romania, the reasons behind a mobile phone replacement, and the factors that influence the purchase decision. The methodology section follows quantitative and qualitative market research. An analysis was performed in order to have a deep understanding of trends in terms of mobile phone ownership and preferred brands. This study also provides a general view on the neglectfulness of the young population of Romania regarding the dangers to which the environment is exposed because of the purchasing habits that go against sustainability. For accomplishing this purpose, important results have been discovered through the analysis of the data obtained from self-administered questionnaires and interviews. The results show that people are usually using only one mobile phone at a time and they change it once every two years for sustainability and financial reasons. The same applies when it comes to choosing a certain brand. The reasons behind the purchase of a new phone and the decisions regarding an old one are based on healthy principles of the circular economy and sustainability. The preferences in terms of technology and design, and the decision process are correlated with incomes.