Abstract
The main aim of this study is to develop a process model for decision making at the planning phase of housing development in Malaysia. This paper identifies the decision making practiced among Malaysian housing developers at planning phase and examines the three main parts in making decisions which is methods, tools and informations. The paper then investigates whether the three main parts (methods, tools and information) are strongly related in the decision making process. This paper involves the development of theoretical model by integrates the models developed by numerous authors and researchers on the subject of decision making. The descriptive statistical technique is conducted and the regression analysis is organize using Structural Equation Modelling (SEM) with AMOS to see the relationship between the three main parts (methods, tools and information) in making the decision. Thus, this paper is beneficial as a guide for housing developers and governments in making decision at planning phase for housing development.
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