Decision making on power customer satisfaction and enterprise profitability analysis using the Analytic Hierarchy Process

Abstract

The purpose of this paper is to investigate the customer satisfaction of power users using the Analytic Hierarchy Process (AHP) method. The objective is to safeguard the interests of electricity consumers and to increase the profitability of the energy distributer. Compared with previous work based on customer questionnaires describing the level of satisfaction, and where the solution is judged to be random due to the low significance of the studied sample, this paper develops a novel strategy. It is based on a global and transparent process regarding the reliability and economic criteria associated with alternatives, highlighting technical and organisational measures taken by the enterprise. The importance of reliability and economic criteria to the alternatives is processed using reliability indices analysis and cost benefit analysis methods. To analyse the customer's reactions to the decisions taken by the system's manager, and to validate the obtained results using the AHP method, we introduce economic criteria often used in the case of an uncertain future. The obtained results indicate the advantage of investment to improve customer satisfaction and enterprise profitability. It is also shown that reliability criteria are significant in the performance of a business and are an important asset for the justification of new projects.