Abstract
Keni Pharmaceuticals is a large MNC based at Bombay known for their leadership in the field of both drugs and formulations. It is a company with ethics, quality product and well established distributor network. This company has looked after the interest of its associates so well that enjoys a huge amount of goodwill and they have all grown with him. This case talks about Keni Pharma's decision to enter into Domestic Pesticides. Company of this repute got high stacks in the market and Mr. Keni has to be very cautious about making final decision. This case deals with Mr. Keni's decision problem to start marketing operations, channel decisions, marketing and other issues for this new product line. Could you help Mr. Keni in answering the above questions?
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