Abstract

Successful decision making involves our ability to understand the intensions, emotions and beliefs of other people. An important feature of decision making in a social setting concern the interaction of areas and Social cognition is an integral part of social psychology, which deals with the psychological mechanisms that mediate the individual’s responses to the social environment. Notable to social cognitive theories are the ideas which are applied and extended to many concepts, theories, models and paradigms from cognitive psychology in social context. This approach leads to remarkable progress in understanding of social scenario, people’s decisions and also offers insights into social issues. It helps to understand reactions of people in social context. Decision making is just one of the many areas in which social cognition has an important role. Decision making is a complex cognitive skill. Social cognition attempts to explain the broad social aspects of human experience, such as how decision making are influenced by the presence of others as well as the social situations in which they find themselves. This article presents a fundamental idea of social cognitive perspective of decision making process and factors that influence our decisions.

Highlights

  • Successful decision making involves our ability to understand the intensions, emotions and beliefs of other people

  • On the basis of such information which individuals acquire, store, process and act on from the environment decisions are made (Turpin and Marais 2006). This is the fundamental aspect of social cognition that deals with the psychological mechanisms to mediate the individual’s responses in social settings and decision making is one of them

  • The field of social cognition has come to prominence with the rise of cognitive psychology in the late 1960s and has the dominant approach in the mainstream social psychology

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Summary

Introduction

Successful decision making involves our ability to understand the intensions, emotions and beliefs of other people. According to modern social cognition, social behavior cannot be determined only by considering the environmental factors which are external to the individual; rather it results from the internal cognitive processes which influence our interpretation of the social context.

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