Abstract
At present, online shopping is becoming increasingly popular. In particular, low-carbon products are becoming more favored as consumers’ low-carbon awareness increases. Manufacturers sell their low-carbon products through e-commerce platforms. Thus, the manufacturer and the e-commerce platform form a low-carbon e-supply chain system. The manufacturer makes products with carbon emission reduction efforts, while the e-commerce platform provides a sales service. In this paper, we described models for a decentralized decision mode and a centralized decision mode in the low-carbon e-supply chain, and compare the decision results. Our findings show that the centralized decision mode has a better performance than the decentralized one, the ability of the e-supply chain to respond to consumers’ preference for a low-carbon product has a direct effect on its operation, and the manufacturer’s carbon emission reduction behavior will be a potential source for enterprises to gain more revenue. Further, we designed a coordination contract for them that can be accepted by both sides in the decentralized decision mode. We find that if the e-commerce platform can share the carbon emission reduction costs of the manufacturer, the performance of the e-supply chain will be greatly improved. A practical case study and numerical examples validate our analysis.
Highlights
With the rapid development of the Internet, online shopping has become accepted and preferred by more and more consumers because of the available products’ novelty, cheapness, variety, fashion, and convenience
Based on the above analysis, this paper focuses on a low-carbon e-supply chain, in which the manufacturer sells low-carbon products through the e-commerce platform with which it cooperates
After the e-commerce platform appeared as the third service provider, He, Xiong, and Lin (2016) evaluated the effect of the governmental e-commerce tax on carbon emissions [19]; Guo, Wang, and Fan et al (2017) proposed a logistics network model that could be applied to the low-carbon environment, and provided a reference for the design of a forward and reverse logistics network of fresh food e-commerce enterprises [20]
Summary
With the rapid development of the Internet, online shopping has become accepted and preferred by more and more consumers because of the available products’ novelty, cheapness, variety, fashion, and convenience. As one kind of business operation mode, the ultimate goal of the e-supply chain is to make profits for the supply chain and its member enterprises It is important for the manufacturers to understand what products are favored by consumers and should be produced, and for the e-commerce platform to decide how to sell the products to consumers through providing quality service. A low-carbon e-supply chain mode that sells low-carbon products within the e-supply chain, is of great concern to enterprises and scholars This field has been fruitful, published studies have involved the measurement of CER, optimization of marketing channels, evaluation of low-carbon system features, etc.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
