Abstract
According to an e-commerce closed-loop supply chain dominated by manufacturers, which is composed of manufacturers and e-commerce platforms, divided into three different recovery mode: manufacturers recycling mode alone, electric business platform recycling mode alone, and manufacturers and electric business platform mixed mode, using the game theory to solve, compares three closed-loop supply chains found: (1)When the recycling price sensitivity is high, the optimal strategy of the manufacturer is the manufacturers recycling mode alone; when the price sensitivity of recycling is low, the manufacturer’s best strategy is the independent recycling mode of the e-commerce platform. No matter how sensitive the recycling price is, the profits of the manufacturer under the mixed recycling mode are always lower than those under the other two recycling modes. (2) When the recycling price sensitivity is high, the optimal strategy of the electric business platform is the mixed recycling mode; when the price sensitivity of recycling is low, the optimal solution of the electric business platform is the independent recycling mode of the electric business platform. (3) When the recovery price sensitivity is low, the best strategy of both is the separate recycling mode of the electric business platform.
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