Abstract

This paper considers a remanufacturing system in which an original equipment manufacturer (OEM) and an independent remanufacturer (IR) compete with each other. The paper conducts a model analysis for the optimal decisions in the remanufacturing system, taking into account the impacts of consumers’ low‐carbon awareness and carbon cap and trade (CCT) policy. With the studies, it is found that the effects of CCT and consumers’ low‐carbon awareness can be trading off sometimes on the remanufacturing system, and in this case, excessive cultivation of consumers’ low‐carbon awareness will weaken the beneficial effects of CCT on the remanufacturing system due to the resulted excessive consumers’ willingness to pay for the remanufactured products.

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