Deception and Internet Advertising: Tactics Used in Online Shopping Sites&lt;strong&gt; &lt;/strong&gt;

Secil Toros

doi:10.3390/isis-summit-vienna-2015-s3027

Abstract

Deception and Internet Advertising: Tactics Used in Online Shopping Sites<strong> </strong>

Highlights

IntroductionIn order to pursue this very basic rule of capitalism, entrepreneurs try to apply plans increasing consumption and invest in advertising (Ewen, 1976)
In order to sustain mass production, mass consumption is essential
The history of deceiving consumers is as old as the history of trade but with the development of capitalist economy it has become more common and widespread

Summary

Introduction

In order to pursue this very basic rule of capitalism, entrepreneurs try to apply plans increasing consumption and invest in advertising (Ewen, 1976). Corporations use advertising to persuade consumers to purchase (Harms & Kellner, 1991) and so as to compete and gain advantage in the highly competitive capitalist economy they frequently use deceptive tactics in advertising practices Despite of its countless harms to the consumers, such as the health losses and alike, markets and advertisers do still use deceptive tactics (Aditya, 2001; Gao, 2008; Gardner, 1975). The increasing use of Internet in daily life and trade elevated the use of deceptive tactics and deception has turned into a more complicated and omnipresent phenomena (Boush et al., 2009)

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