Decarbonizing business travel: a qualitative exploration of the (mis-)alignment between knowledge organizations’ climate strategies and travel practices

Abstract

Business travel is a major contributor to the greenhouse gas emissions of knowledge organizations. Through four case studies, the present research uses qualitative-structuring content analysis to identify seven dominant themes concerning reasons, strategies, and measures for decarbonizing business travel. The paper provides an in-depth examination of the structural and behavioral barriers to business travel decarbonization, highlights the need for a holistic approach to business travel decarbonization, and provides insight into the challenges organizations face in aligning their business interests and sustainability commitments. The main findings are that limited progress with business travel decarbonization raises questions about the effectiveness of voluntarism, that the question of who bears responsibility for decarbonization remains unresolved, and that a transition from non-behavioral approaches to changes in business-travel behavior is needed. By conceptualizing current states and mechanisms and considering relevant systemic interdependencies between travelers, organizations, and the environment, the paper presents a holistic conceptual model that extends the theoretical understanding of business travel decarbonization. In practical terms, the paper outlines how successful decarbonization in knowledge organizations can be achieved in terms of the interplay among reasons, strategies, and measures and provides concrete recommendations for action for organizations.