Abstract
ABSTRACTLandsmót hestamanna is the national championships for the Icelandic horse and a major festival for the special interest group addressed by the event organisers as “Friends of the Icelandic horse”. As the designated country of origin for this particular equine breed, Iceland has a special place in the discursive practices of the communities involved with the Icelandic horse worldwide, while the Icelandic horse plays an important role in the tourism marketing of Iceland as a destination. Participant observation was conducted at the 2012 Landsmót in Reykjavík by two independent observers; one was an international visitor while the other was a native of Iceland. The data collected raise interesting questions about belonging to a niche market and attending associated events, the social construction of event experiences, about being an insider and an outsider, and how these positions are contingent and changeable across spatial and temporal boundaries within the flow of an event.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
