Abstract
Abstract Understanding museum visitors’ behavioral patterns may help in predicting their number of visits. The aim of the research is to identify the trend models associated with the number of visitors, in 2012-2019, in 2 national museums in the top of the most visited museums in Romania: the National Museum of Natural History “Grigore Antipa” in Bucharest and the National Museum “Peles” in Sinaia and forecast the number of visitors to these objects in 2020 and 2021. Subsequently the same methods were used to analyze the total number of visitors to museums in Romania in 2012-2019 and to forecast the number of visitors for the years 2020 and 2021. The research method used was that of coefficients of variation, which aimed to determine the forecasts for the number of visitors through three types of models: linear, quadratic and exponential. However, Covid-19 pandemic dramatically changed the forecasts of visitor flows in the museums and the managers of these cultural heritage institutions had to cope with this situation.
Highlights
The most active stakeholders of a museum are clearly the visitors, closely followed by the internal staff, funding bodies, and various partners
Understanding the predilection for individual tourist attractions was analyzed in the study conducted by Richards et al (2002) in the Netherlands, and the findings show that it is based on the visitor's own motivations to visit, rather than the attraction marketing efforts
This research aims to forecast the number of visitors for the period 2020 -2021 within 2 national museums in the top of the most visited museums in Romania: the National Museum of Natural History "Grigore Antipa" in Bucharest and the National Museum "Peles" in Sinaia and the number of visitors to all Romanian museums
Summary
The most active stakeholders of a museum are clearly the visitors, closely followed by the internal staff, funding bodies, and various partners. According to Freedman (2000), people visit museums to gain and share knowledge and to confirm what they believe they already know about the cultural heritage. Added to this current cultural circumstance is the fact that the main challenge in today’s changing world is digital transformation, where knowledge is shared globally. Individual attractions (tourist attractions) are an important segment for tourism, many consider them the focal point of tourism and very often the reason why a destination is visited. Among the individual tourist attractions, the museum as destination attraction plays an extremely important role
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