Dealing with the Quiet Opposition? News Coverage of Climate Skepticism in Two Finnish Newspapers 1990–2021

Abstract

ABSTRACT This article examines news coverage of climate skepticism in two Finnish newspapers between 1990 and 2021. It approaches climate skepticism as a professional problem that involves a tension between conventional professional ideals that underscore balanced coverage of conflicts and emerging ideals that stress communicating climate change responsibly. Content analysis focused on two core forms of climate skepticism that have remained relatively stable throughout the 31-year research period: evidence and process skepticism. The presence of all kinds of skeptical contents (skeptical arguments, arguments against skepticism, and descriptions of skepticism) was examined to evalutate the overall media visibility of climate skepticism. The analysis then focused specifically on the coverage of skeptical arguments. The role of sources as well as the use of journalistic voice in the presentation of skeptical contents was examined. This study elaborates earlier anecdotal accounts concerning the limited public role of climate skepticism in Finland. Four per cent of news articles included sources who were quoted presenting their own skeptical views. Skeptical arguments were mainly presented by quoting foreign sources whereas arguments against skepticism were presented by quoting domestic climate scientists. “Climategate” caused the most notable increase in the volume of skeptical contents during the research period.