Abstract
This article, based on direct and participant observation, explores the world of antique malls, the occupation of antique dealer, and the role of customer. Data are based primarily on personal participation over the past six years as a buyer and consignment seller at auctions and as the co-owner of a husband/wife antique business located in three separate antique malls. These malls house approximately 170 dealers who sell a variety of antiques and collectibles. This article describes elements of the symbolic interactions that take place between sellers and shoppers in an antique mall. Strategies of sellers and shoppers are discussed. Customer-seller interactions are described and typologies of dealers and shoppers are presented.
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