Abstract
This article proposes to examine the Place of Speech of Gaby Amarantos during two different interactions: an interview with Marilia Gabriela, on the TV show De frente com Gabi , aired by SBT, in 2012, and another interview on the same show, in 2014. The goal of this study is to understand how the artist’s actions while interacting with Marilia Gabriela are full of a speech about values of the cultural production that she is engaged with, as much as with the growth of media exposure that her career was going through at the time. Through a contextual approach of the artist’s media path, and a parallel between the two broadcast interviews, it was possible to understand how the context of social insertion of the artist, and the reach of success and media visibility, turning her into a celebrity, affected her discursive speech and the place that her cultural productions have been given. Keywords: Gaby Amarantos, place of speech, celebrity, cultural appreciation.
Highlights
This article proposes to examine the Place of Speech of Gaby Amarantos during two different interactions: an interview with Marília Gabriela, on the TV show De frente com Gabi, aired by SBT, in 2012, and another interview on the same show, in 2014
with Marília Gabriela are full of a speech about values
Isso mostra que o processo de valorização da prática através do fortalecimento da imagem da artista – no limite, da sua construção como celebridade – passa por duas fases: na primeira, pontuam-se suas características e argumenta-se sobre o seu valor como forma de sensibilizar um maior reconhecimento da prática; na segunda fase, privilegia-se o seu potencial de trânsito e seu reconhecimento entre os pares, concentrando o discurso do valor na figura individual, em detrimento de uma valorização do gênero musical
Summary
This article proposes to examine the Place of Speech of Gaby Amarantos during two different interactions: an interview with Marília Gabriela, on the TV show De frente com Gabi, aired by SBT, in 2012, and another interview on the same show, in 2014.
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