Abstract
A digital transformation process as an emerging management practice requires a clear, well-described and detailed toolset, that will be handful and easy to apply in practical everyday tasks in a digital transformation change process. In this research, the essential tool of a digital transformation process created by authors is described. Created by research’s authors as D-Cycle, this tool allows to run a digital transformation of organisation, process, or it’s segment from any transforming object’s digital maturity level. D-Cycle will be useful as a key digital transformation tool in digital transformation programmes and day-to-day digital managers’ activities. This tool is also suitable for creating more complicated digital transformation frameworks, those suit for tasks of large enterprises or massive social institutes. D-Cycle does not focus on any certain industry or social field, hence it’s rather universal for solving digital transformation problems. Its practical concise content allows it to be used almost without any special competencies in digital transformation and makes it ready to be applied widely.
Highlights
IntroductionToday’s managers’ regular and strategic tasks are based on modern tools, redesigned processes, and so-called disruptive business models
A digital transformation has become a usual management practice
A digital transformation process as an emerging management practice requires a clear, well-described and detailed toolset, that will be handful and easy to apply in practical everyday tasks in a digital transformation change process
Summary
Today’s managers’ regular and strategic tasks are based on modern tools, redesigned processes, and so-called disruptive business models All these tools and efforts are focused on digital changes those are to get more organizational efficiency, agility, and competitive advantages. One of the most discussed ideas of digital transformation is that it helps make a new business, conquer new markets, or create brand new products or shift the accent on a service model for customers All these digital transformation approaches have a solid basement, but it seems to be more realistic to reckon that digital transformation supports more customer-centric processes and connected market collaborations [5]. Digital transformation allows considering a business as a single entire agent on the market It could be reached via an app or a website that crushes its image as a group of people. These examples show that a need for practical digital transformation tools as a part of management practice is vital and such tools should be easy to explain and use
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