David Riesman on Phases of Population Growth and Social Character

Abstract

Probably the most widely read work of sociology in the United States during the past century was The Lonely Crowd, a nearly 400‐page study by David Riesman, written, according to the first edition, in collaboration with Reuel Denney and Nathan Glazer. The book appeared in 1950, published by Yale University Press. The initial print run was 3,000; an abridged edition came out as a paperback in 1953 as a Doubleday Anchor Book. It eventually sold more than 1.4 million copies. (The book is still in print in a Yale University Press paperback edition.) Its intriguing title no doubt contributed to this phenomenal popularity, as did its readable and often informal style and its use of a time‐honored mode of social commentary, offering a statistics‐free exposition of the argument. The book bears no resemblance to what now passes for scientific analysis in sociology, but draws instead on erudition, historical learning, and personal observation and insight. But most of all, the explanation for the book's success is that Riesman's searching and sharp‐eyed examination of social trends in modern industrial society responded to a felt need for self‐examination in midcentury America. Actually, the title of the book was an add‐on; it does not appear in the text itself. The subtitle is more informative: A Study of the Changing American Character.Riesman defined “social character” as “the patterned uniformities of learned response that distinguish men of different regions, eras, and groups.” Making such distinctions imposes the need for a suitable categorization of historical stages with which a typology of social character can be persuasively associated. Riesman's chosen criterion for classifying societies and identifying such stages was demographic. His discussion sought to describe “possible relationships between the population growth of a society and the historical sequence of character types” and, specifically, to “explore the correlations between the conformity demands put on people in a society and the broadest of the social indexes that connect men with their environment—the demographic indexes.” In doing so, Riesman adopted the dassificatory scheme of classic demographic transition theory. Drawing on Frank Notestein's work, he distinguished three demographic phases: “high growth potential,”“transitional growth,” and “incipient population decline.” The three dominant social character types identified by Riesman, tracing a historical, although of course overlapping sequence, were “tradition‐directed,”“inner‐directed,” and “other‐directed”: they correspond to, indeed reflect, the three phases of population growth and its associated demographic‐structural characteristics.The excerpt reproduced below is from Chapter I (“Some types and character of society”) of the first edition of the book (New Haven: Yale University Press, 1950). It provides a concise presentation of the study's conceptual scheme and of the argument seeking to validate it. (The 1953 paperback edition amplifies footnote 1 in the excerpt as follows: “The terminology used here is that of Frank W. Notestein. See his ‘Population—The Long View,’ in Food for the World, edited by Theodore W. Schultz (University of Chicago Press, 1945).”).David Riesman was born on 22 September 1909. His original field of study was law; his career as a lawyer included clerking for Supreme Court Justice Louis Brandeis. Between 1946 and 1958 he was on the faculty of social sciences at the University of Chicago and after that, until his retirement, he served as professor of sociology at Harvard University. He died 10 May 2002.