Abstract
Research shows that the information human obtained about the external world are more than 80% by visual access channel, especially in the background of today’s era of the big data. The value of data visualization is particularly important. The flow statements generation system for advertising exchange on Demand-Side Platform based on Real Time Bidding is mainly to solve the large volume of data of flow observation statements and the inefficiency of artificial sorting. It sets RTX Single Sign On and Reverse Login to certificate user’s identity through JAVA development, screening flow data according to the platform and region, and invoke Highcharts to generate advertisement exchange flow observation report automatically. In this paper, the data visualization and charts showing are regarded as the final goal, through the introduction of the Spring MVC framework, Eclipse development environment, Highcharts charts generation, JAVA programming language, MySQL database and some other related knowledge. It is to show readers the whole development ideas clearly of the flow statements generation system for advertising exchange on Demand-Side Platform, at the same time the visualized charts by running the whole program codes will be shown.
Highlights
The flow statements generation system for advertising exchange based on Real Time Bidding (RTB) is to develop a practical Internet interactive system to solve the complex and low efficiency problems of manual sorting data flow statements
The flow statements generation system for advertising exchange based on RTB is mainly completed in the Spring MVC framework, using the Eclipse development platform, the MySQL database knowledge, the JAVA language development technology and JSP technology, etc
Research shows that the information human obtained about the external world are more than 80% by visual access channel, especially in the background of today’s era of the big data
Summary
The flow statements generation system for advertising exchange based on RTB is to develop a practical Internet interactive system to solve the complex and low efficiency problems of manual sorting data flow statements. In order to allow advertisers to understand the practical effects of the advertising, the demand side platform (DSP) need for real-time monitoring of advertising exchange flow. The rapid development of real time bidding business has increasing advertising exchange flow observation data. It is more and more difficult for flow monitoring and data analysis. The shown chart is beautiful and easy and can realize data visualization It makes the enterprise internal operational staff more convenient to analysis and sort data at the same time. The rise and decline of advertising exchange flow data and effectiveness of the market can be seen more intuitively
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