Abstract

This paper provides data on the interactive quality of the educational services rendered in south west, Nigeria. Data were gathered based on conclusive research design. Stratified and convenience sampling techniques were adopted. Responses were elicited from the alumni as regards to their perception towards the interactive quality; learning, group discussion, breadth, assignment, examination as well as social relationships. Interactive quality component of the Student Evaluation of Educational Quality (SEEQ) developed by previous scholars was adapted. The research instrument was confirmed to have all the necessary psychometric values considered appropriate for the study. Some descriptive statistical analyses were carried out to further clarify the data and provide the necessary platform for further analyses.

Highlights

  • This paper provides data on the interactive quality of the educational services rendered in south west, Nigeria

  • Interactive quality is one of the essential dimension of service quality. It refers to the nature of communication and relationship that exist between the students and faculty and staff of the University

  • The dimensions of interactive quality considered in this study included learning, group discussion, breadth of lecture, assignment, examination and social relationship

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Summary

Introduction

Interactive quality is one of the essential dimension of service quality It refers to the nature of communication and relationship that exist between the students and faculty and staff of the University. The data, in this article, describe academic specialization of the students across the three categories of universities. It provides information on the quality of examination that take place in those universities as perceived by the students. The data can be used to compare the three categories of universities based on their perceived interactive quality. The data provided shall facilitate further studies on interactive quality in higher education marketing.

Cross tabulation between interactive quality and type of quality
Findings
Conclusion

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