Abstract

The recent rise of big data and artificial intelligence (AI) is changing markets, politics, organizations, and societies. It also affects the domain of research. Supported by new statistical methods that rely on computational power and computer science --- data science methods --- we are now able to analyze data sets that can be huge, multidimensional, unstructured, and are diversely sourced. In this paper, we describe the most prominent data science methods suitable for entrepreneurship research and provide links to literature and Internet resources for self-starters. We survey how data science methods have been applied in the entrepreneurship research literature. As a showcase of data science techniques, based on a dataset of 95% of all job vacancies in the Netherlands over a 6-year period with 7.7 million data points, we provide an original analysis of the demand dynamics for entrepreneurial skills in the Netherlands. We show which entrepreneurial skills are particularly important for which type of profession. Moreover, we find that demand for both entrepreneurial and digital skills has increased for managerial positions, but not for others. We also find that entrepreneurial skills were significantly more demanded than digital skills over the entire period 2012-2017 and that the absolute importance of entrepreneurial skills has even increased more than digital skills for managers, despite the impact of datafication on the labor market. We conclude that further studies of entrepreneurial skills in the general population --- outside the domain of entrepreneurs --- is a rewarding subject for future research.

Highlights

  • The McKinsey Global Institute recently projected that the adoption of artificial intelligence (AI) by firms may follow an S-curve pattern—a slow start given the investment associated with learning and deploying the technology and acceleration driven by competition and improvements in complementary capabilities (Bughin et al 2018)

  • To exemplify the general statements made above, we offer an original analysis of a novel big data set by using various data science methods

  • The more often the skills from a certain category are demanded in vacancies, the higher the rank of this category on our heat map

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Summary

Introduction

Researchers can benefit by understanding and—where appropriate—embracing statistical methods that are driven by AI algorithms This process has already started and has had disruptive effects on the social sciences, such as economics (Einav and Levin 2014) and management (George et al 2014).

Background
Key data science methods
Machine learning
Text analytics and web data scraping
Applying data science to entrepreneurship research
Data and methods
Methods
Results
Discussion and conclusion: opportunities and risks for researchers
Discussion
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