Abstract
The development of scientific research in the area of customer purchase decisions in computer sciences is one of the most important areas of study, accounting for 37.5% of all publications and expanding steadily over time. Identifying the possible area of interest and the significance of this research is essential. Through bibliometric analysis, this study aims to illustrate the scientific research on customer and buy decision. Using the Scopus database's VOSviewer programme and data analysis tool, the analysis was conducted. From 2002 to 2022, a total of 519 publications on consumer purchasing choice were retrieved from the Scopus database. To show the progression of research ideas in this discipline, co-citation analysis and co-word analysis were undertaken. Co-word analysis found seven major themes in the consumer purchase decision work based on the most commonly used keyword in the research, which are decision support system, purchase decision, consumer decision making, consumer behavior, consumer satisfactions, online reviews and online shopping. The findings of this study may help researchers understand the nature of consumer and purchase decision research related to computer science from across the world and suggest future research directions.
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