Data-driven dynamic pricing and inventory management of an omni-channel retailer in an uncertain demand environment

Abstract

In recent years, omni-channel retailing has become immensely popular among both retailers and consumers. In this approach, retailers often leverage their brick-and-mortar stores to fulfill online orders, leading to the need for simultaneous decision-making on replenishment and inventory rationing. This inventory strategy presents significant complexities in traditional dynamic pricing and inventory management problems, particularly in unpredictable market environments. Therefore, we have developed a dynamic pricing, replenishment, and rationing model for omni-channel retailers using a two-level partially observed Markov decision process to visualize the dynamic process. We propose to use a deep reinforcement learning algorithm, called Maskable LSTM-Proximal Policy Optimization (ML-PPO), which integrates the current observations and future predictions as input to the agent and uses the invalid action mask to guarantee the allowable actions. Our simulation experiments have demonstrated the ML-PPO's efficiency in maximizing retailer profit and service level, along with its generalized ability to tackle dynamic pricing and inventory management problems.