Abstract
Generating sustainable products and services that meet market expectations is a challenge. In this scenario, intelligence based on Big Data has gained prominence by enabling the rapid acquisition of information about user behavior. This intelligence can make it possible to make more assertive decisions for the development of design solutions. Therefore, the objective of this article is to present a critical, exploratory and qualitative analysis of the intelligence setup for the DDD (Data-Driven Design) aiming to influence sustainable behavior. As a method, a bibliographic survey was adopted followed by an ex-post exploratory case study and analysis, through Grounded Theory cycles. The results point to research opportunities for the use of Big Data for the design of sustainable solutions, outlining the relevance of the intelligence system setup activity as a condition for Data-driven Design to be inserted in organizations in a systematic and strategic way.
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