Data Analysis on Mobile Payment Technology with Reference to Users’ Behaviour of Retail Goods in India

Abstract

In the present day to day life there is huge importance of retail goods and a major source of revenue for the industries. There is tremendous increase in the change in technology and advancement in the purchase of smart mobile leads to change in the buying scenario of the market and many digital mobile payment applications emerges in the market and makes it more competitive. The growth of technology has created changes in walk of every one life and has an impact on the way we work, shop and interact with people. The interface of technological advancement and rapid growth in the internet has resulted in more stay at home and stepping out only for buying essentials. After the demonetisation by the government and advancement in the digital technology makes the people indulged in mobile payment and shopping pattern has been shifted to mobile payments. The world of digitisation has boomed up and it has brought notable modification in consumer purchase behaviour. The advancement in technology has created transformation in consumer behavioural pattern. This paper attempts to study the consumer propensity towards mobile payment for the purchase of retail goods.