Abstract
For the past few years, thanks to the booming development of mobile Internet and big data, the combination of mobile Internet and big data technology has created a new mobile Internet precision marketing method. However, because the technology is so imperfect, although many enterprises have applied the technology for marketing, there are still many deficiencies. Therefore, put forward the data analysis research of marketing development status in the era of big data. The author investigated and studied the current situation of mobile Internet marketing in the context of big data, and analyzes the problems existing in the current mobile Internet precision marketing and the reasons behind the problems. In consideration of these disadvantages, this paper further proposes the optimization and improvement strategy. The optimization strategy can adapt to the majority of enterprises, reduce capital investment at the same time, and enhance of internet marketing. Finally, in order to verify the actual effect of the optimization measures in this paper, a comparative experiment was conducted on 100 enterprises involved in mobile internet marketing. Through the research of the comparison results, the success rate of the optimized mobile internet marketing strategy has been greatly improved compared with the traditional way, and the marketing success rate has been effectively improved.
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