Abstract
Data analysis in qualitative research is an iterative and complex process. The focus of analysis is to bring out tacit meanings that people attach to their actions and responses related to a phenomenon. Although qualitative data analysis softwares are available, the researcher is the primary instrument who attempts to bring out these meanings by a deep engagement with the data and the individuals who share their stories. Although different approaches are suggested in different qualitative methods, the basic steps of content analysis that includes preparing the data, reading and reflection, coding, categorising and developing themes are integral to all approaches. The analysis process moves the researcher from describing the phenomenon to conceptualisation and abstraction of themes without losing the voice of the participants which are represented by the findings.
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